Sergio Santamaria on Merging Quantitative and Qualitative Data

Sergio Santamaria, Director of Business Innovation and Data Solutions at Sports Info Solutions, has experience as a data analyst for the Detroit Pistons, the Phoneix Suns, and the Houston Rockets. He also spent time at Stats Perform and founded his own company, 3D Sport, which focuses on providing equal inclusion for all in the sports industry.
In this episode of the Winning With Data podcast, Sergio Santamaria talks with Jake about the challenges of working with qualitative data and the importance of having clean datasets. He discusses how everyone in an organization should build some technical skills to increase overall efficiency and help free up analysts' workflows. Sergio talks about how alignment and consistency from organizational leadership  and true adoption of the principles laid out by each team as important markers success. He remarks that all analytics teams should challenge themselves to make systems and frameworks that incorporate both qualitative and quantitative data and build these systems to last.