Andrew Madson - Finding Actionable Insights in Complex Data

Andrew Madson is the Senior Director of Data Analytics at Arizona State University, while also serving as professor at three other universities.  Andrew is a solutions-focused analyst, specializing in machine learning, statistical analysis, and data visualization. His team at ASU is working to bridge their academic research with industry for real-world impact.

In 2023, Andrew founded Insights X Design, a data analytics firm that helps businesses with user adoption, machine learning, and targeted A.I. In this conversation, we discuss the failed promise of dashboards and self-serve analytics, why it's becoming more popular to think about data as a product in itself, the trap of over-optimization, and the proper role of LLMs.