Mathieu Lacome & Sudarshan Gopaladesikan - Touchpoints and Trust: Building Data Culture in Sports

Suds Gopaladesikan is the director of football intelligence for Italy's Atalanta BC. Mathieu Lacome is the head performance and analytics officer with the Parma Calcio football club in Italy, where he develops on-pitch and scouting strategies. Both teams are greatly outperforming their squad costs and operating in a sustainable manner. Together, Suds and Mathieu bring incredible perspective on how data analytics can successfully play out on the pitch.

In this episode, they talk about the key components of that success, what they’ve learned about data roles in European soccer clubs, how to drive effective organizational change, and why touchpoints within the organization should be a key performance indicator.